Retail lives everywhere now. While the customer’s desires are still the focus, retailers need to anticipate those wishes and meet them in the moment, contextually and responsively. The experience should be personalized to both the brand and customer, connecting them at every touch point. Retail is no longer a destination, but rather a feature in the consumers’ minds.
Updating a large and global brand like Cargill's is never taken lightly. Cargill’s corporate brand has to appeal to an incredibly diverse group of stakeholders around the world. From farmers in Brazil, to traders in Geneva, to government officials in Beijing the brand needs to be relevant and credible. Market research played an integral role both in the development and the rollout of the new Cargill brand. This talk will focus how the research was conducted and highlight the creative executions built from the research findings.
The MN AMA is excited to welcome Nighthawk Marketing on April 14th to discuss content marketing.
Join us on March 10th with experts from space150 as they discuss the top mobile and social trends to watch in 2015. Check back for more details!
The MN AMA proudly presents its 3rd Annual Super Bowl Ad Review, an action-packed evening with MVPs from major advertising firms in the Twin Cities. Join our all-star panelists as they provide strategic insights on the best and worst ads of this Super Bowl.
So, how can you stay ahead of the curve in the face of so many challenges? Knowing how the digital world is changing, and what trends you can trust, will help you succeed.