Event Description A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations. Join keynote speaker Mollie Young, Founding Principal of Nametag International - a global naming and brand strategy firm, and Casey Carlson, Vice President of Market
Event Description As smartphones and tablets become more integrated in our daily lives, it continues to become increasingly important that businesses meet the needs of mobile users. Join Plaudit Design to learn why mobile traffic is so important to both B2C and B2B businesses alike and what makes mobile users so unique. In this presentation, we will take a practical look at several key strategies
Join Tricia Cornell, Exponent PR Senior Content Developer, and Nicole Pomerleau, Media Director at Colle+McVoy, as they show how combining smart, editorial-style content with a savvy, modern media strategy can help you meet your marketing and sales goals.
Retail lives everywhere now. While the customer’s desires are still the focus, retailers need to anticipate those wishes and meet them in the moment, contextually and responsively. The experience should be personalized to both the brand and customer, connecting them at every touch point. Retail is no longer a destination, but rather a feature in the consumers’ minds.
Updating a large and global brand like Cargill's is never taken lightly. Cargill’s corporate brand has to appeal to an incredibly diverse group of stakeholders around the world. From farmers in Brazil, to traders in Geneva, to government officials in Beijing the brand needs to be relevant and credible. Market research played an integral role both in the development and the rollout of the new Cargill brand. This talk will focus how the research was conducted and highlight the creative executions built from the research findings.