Something Is Happening, But You Don’t Know What It Is: How Authentic, High-Craft Brands are Disrupting Brands and Creating a New Marketing Paradigm.
Are “craft,” “authenticity” and “artisanal” merely the latest marketing buzzwords, concepts that can be slapped on a brand to plus-up its image? Or are they markers of a much bigger, more enduring social and economic shift driven by new consumer attitudes that are permanently empowered by technology and social media?
In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of Content Marketing. But the question becomes, how to do it, do it well and get it done on time?
18 Workshops | 2 Days | 0 Distractions That webinar you wanted to check out just got pushed off your calendar. That new book you bought has taken a backseat to pressing emails for the third night in a row. And that idea you’ve been trying to find time to research for the past few weeks is now on life support somewhere in your subconscious. As marketers, we have to find the time to hone our skill
As smartphones and tablets become more integrated in our daily lives, it continues to become increasingly important that businesses meet the needs of mobile users. Join Plaudit Design to learn why mobile traffic is so important to both B2C and B2B businesses alike and what makes mobile users so unique. In this presentation, we will take a practical look at several key strategies for capturing more traffic from these mobile users, as well as better meeting the needs of these users to help convert them from strangers into customers.
Event Description A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations. Join keynote speaker Mollie Young, Founding Principal of Nametag International - a global naming and brand strategy firm, and Casey Carlson, Vice President of Market
Join Tricia Cornell, Exponent PR Senior Content Developer, and Nicole Pomerleau, Media Director at Colle+McVoy, as they show how combining smart, editorial-style content with a savvy, modern media strategy can help you meet your marketing and sales goals.