David Whitman is the managing director at Cultivator/Minneapolis, and he is the presenter at MNAMA's September 15 event. Here he answers 5 questions about craft brands and how they are changing the field of marketing.
There’s a lot of momentum in brand marketing right now for the power of storytelling. This explosion in the use of narrative is exciting, as stories are engaging and memorable, and have become the “lingua franca” of our online lives. The growth in the use of content strategy and marketing, along with the dramatic spike in the use of online video, has created an almost insatiable demand for new st
Mollie Young is the co-founder of Nametag International, and she is the presenter at MNAMA's August 11 event. Here she answers five of our questions about the brand naming process while providing insight into Nametag International's knowledgeable approach to this evolving field.
Early on in my career as a manager, I sat down with my boss and began complaining to her: “I think that some of the people on my team don’t like me.” She responded by giving me some of the most thoughtful advice that I have ever received: “It doesn’t really matter if they like you or not,” she said. “What matters is whether they respect you.” This advice popped into my head again recently as I w
To be a good marketer, the key is to never stop learning. We live in a digital world where things happen fast and staying current is crucial for many professions, especially marketing. So what are some of the biggest trends and marketing you need to be aware of? You’re in luck, because we’re giving you the inside scoop on what’s hot this year. Good Content: In a recent poll by Smart Insights, n
So you might be thinking, why join the Minnesota American Marketing Association? Well for starters, AMA itself has been around since 1937 and has more than 500 chapters throughout the United States, with over 38,000 members worldwide. How’s that for a killer network? With a vision to understand, empower and advance marketers in their careers, it’s hard to find a reason not to get involved in AMA