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Some key takeaways from a recent event.
The first step to implementing marketing automation is to ensure your CRM is clean. Your CRM is your main source of truth about your customers – without that, you have nothing. This was Eric Lehnen’s first pieces of advice during the AMA Minnesota event “The Future of Marketing: Automation” on January 24. Eric is a certified marketing automation and CRM consultant and Marketing Lead at Redpath Co
Eric Lehnen is a certified marketing automation and CRM consultant at Redpath Consulting Group. Eric will be speaking at AMA Minnesota’s event, The Future of Marketing: Automation, on January 24. He answered 5 of our questions about marketing automation.
The AMA’s unique strength is that we are a "community of communities." In North America alone the AMA is of service to over 17 million marketing and sales professionals. Each year nearly three million marketers engage with the AMA seeking answers they can use. Delivering on this promise is the AMA's mantra, "Answers In Action." The AMA is home of the most highly regarded marketing journals in the