So you might be thinking, why join the Minnesota American Marketing Association? Well for starters, AMA itself has been around since 1937 and has more than 500 chapters throughout the United States, with over 38,000 members worldwide. How’s that for a killer network? With a vision to understand, empower and advance marketers in their careers, it’s hard to find a reason not to get involved in AMA
This month marks the transfer of leadership from 15-year AMA CEO Dennis Dunlap to Russ Klein. A career marketer and advertiser, Klein started on the agency side, working on accounts including Gatorade, McDonald’s and United Airlines, and ultimately switched to the client side, where he assumed the role of top marketer for companies including Dr. Pepper/Seven-Up, 7-Eleven, Burger King and Arby’s.
We were very happy to host a recent Twitterview #MNMXTV1 with Gina on April 10th, where she discussed the importance of creating an internal brand and specific tips that you can use now to get the ball rolling in your organization.
We all know when we are in a company where the vibe is intense, unproductive or negative. Or that something just seems a little “off,” but you can’t quite put your finger on what it is.
How can companies compete with the experiences that digital now provides inside of your own home? You can sit in Minneapolis traffic for an hour, pay $20 for parking, and sit in the nosebleed seats next to the guy about to spill his drink on you. Or, with today’s technology, you can watch the game while checking your fantasy draft and tweeting about that fumble while lounging on your couch.
Twin Cities marketers gathered at Figlios on November 19th to hear seasoned professionals talk about brand building through digitalcommunications at MNAMA’s Digital Series panel. In case you missed it, here’s a full recap of the event and the topics covered by the sixpanelists.