www.morsekode.com
Morsekode has a rhythmic beat. This innovative communications agency specializing in marketing, advertising, public relations and branding services approaches client relations with an upbeat musical flair.
“Musicians inherently understand marketing,” says founding principal Mark Morse, a drummer who leans toward jazz fusion. “Music is both analytical and creative, and successful marketing involves both the analytical and creative process.”
Morsekode’s 15-person team combines its musical interest with seasoned marketing and creative expertise. Musical instruments sit alongside computer stations, and the occasional impromptu jam session energizes the air.
With a large-agency marketing background, Morse has taken his passion for music and translated it into a client-focused marketing business serving the healthcare, technology, music and retail industries. Most recently, Morsekode successfully re-branded MN AMA.
“Clients come to us for a fresh perspective,” he says. “We work with them to deliver unique visual solutions—whether through public relations, interactive or advertising—that are ideally tailored to achieve their business objectives.”
In a collaborative, cross-disciplinary team environment, Morsekode engages its clients in an exploratory process called The Brand Groove™ to understand their goals, objectives and business models—their brand. Through fact-finding sessions and intensive market-research studies, the agency composes creative, market-tested solutions that help clients approach their business strategies with renewed energy.
“Our goal is to grow the client’s business,” Morse says. “We make clients aware that their objective is our objective—whether that objective is to increase sales, gain market share, transform a corporate identity, or increase public awareness.”
Since its founding in 2002, Morsekode has experienced remarkable growth and peer recognition. The agency has received numerous industry awards for its global client work, including the Webby Awards for web-site development; the International Newspaper Marketing Association (INMA) Awards; the Aster Awards for healthcare; the Aurora Awards for independent film and video; and enshrinement in Marketing Sherpa’s Viral Marketing Hall of Fame for marketing campaigns, among other recognitions.The awards help validate Morsekode’s quality of work, yet the real yardstick for success remains with the clients.
“Our success is measured against the clients’ business objectives,” Morse says. “We have a lot of talented people here whose creative work contributes to our clients’ growth. Our passion is seeing our ideas succeed in the marketplace.”
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