2008 Scholarship

Sponsored by the University of St. Thomas

The Minnesota Chapter of the American Marketing Association Scholarship rewards and recognizes exceptional marketers-to-be for their insight and hard work on a marketing case question. Beyond this year’s prize of $2,500 the scholarship winner will have the unique opportunity to network with our board of directors and committee leaders allowing them an intimate perspective on our association and the local marketing environment.

The 2008-2009 MN AMA Scholarship focuses on the upcoming merger of Delta and Northwest Airlines. Which brand can navigate the airline industry successfully or is it time for a new face to be created? Each student must make an argument supporting either Delta, Northwest, or a new brand to run the airline’s marketing strategy.

Submissions must be emailed to Chris Wahrman, Scholarship Manager, cwahrman@earthlink.net, no later than Sunday, December 7, at 11:59 PM.

If you would like to read this year’s scholarship case please click here (PDF).

Research provided by the MN AMA is available by clicking here (PDF).