The Brand of You in a Digital Age

Interactive Marketing and Social Media Series brought to you in partnership with the Minnesota Interactive Marketing Association (MIMA).

Who needs a resume when you've got LinkedIn? What does Google think about you and your reputation? What can and should you be doing about all this? Let's talk about your personal brand and its impact on your career, your employer and your future. Let's discuss how individuals are nurturing and protecting their personal brands in this ever-transparent, ever evolving age. Greg and Tim will outline and provide insights on the basics, then lead a discussion on evolving trends and best practices. Bring your laptop! We'll work on the Brand of You during the session.

Presenters:

Tim Brunelle is a writer and the Chief Executive Officer at Hello Viking. He got a degree in Jazz before starting in advertising in 1993. Since then, Tim’s been at the forefront of integrating digital with traditional marketing methods. He developed his first website in 1995. From 1997 to 2006, Tim helped lead the “Drivers wanted” campaign for Volkswagen, focusing on the brand’s digital evolution including four complete redesigns of vw.com and launches of the Touareg and Phaeton. He’s worked for TBWA, Ogilvy, Mullen and was most recently Head of Interactive at Carmichael Lynch.

Greg Swan is a Digital Strategist at Weber Shandwick, where he manages and executes interactive public relations programs for clients across consumer, technology and public affairs industries. As the social media team lead, Greg oversees US Army’s social media efforts, including pioneering instant messaging and mobile programs and the launch of Army’s first-ever Soldier blog. Greg has helped clients such as The Coca-Cola Company, Snickers, Verizon and Chevrolet take the big leap into the social mediasphere to influence consumer behavior online and create authentic engagement. Before joining Weber Shandwick, Greg worked with both advertising and marketing firms across the Midwest, honing his branding skills with clients including Dupont, John Deere, Gorilla Glue and Naked Juice.

Grumpy’s in Roseville
2801 Snelling Ave N
Roseville, MN 55113

Cost
AMA & MIMA Members: $15
Non Members: $25

Registration:
https://ssl.arcstone.com/nonprofitsolutions/oer2/index.cfm?org_id=105