First of Three Sessions in Interactive Marketing and Social Media Series brought to you in partnership with the Minnesota Interactive Marketing Association (MIMA).
Search 101: Strategies to Raise Visibility and Drive Web Traffic
Lisa Helminiak, Principal and Web Strategist, Azul 7
Internet searching is undoubtedly the primary force changing marketing today. Search Engine Optimization (SEO) is the tip of this iceberg, connected to paid search, site design and architecture and a marketing organization's content strategy.
On average, 60 million American adults are using search engines every day. Search engine marketing is one of the most powerful tools you can use to build your presence and business online. At this first session in a series of learning events about interactive marketing and social media, capture the attention of people in real time as they look for you or your services through search engines such as Google, Yahoo and MSN. Learn strategies to get real results, such as capturing leads and increasing sales, not just achieving higher rankings.
What to Expect
· Understand the differences between search engine marketing techniques (pay-per-click and organic search optimization) and learn the strategic value of each.
· Gain insight into why there is more to search marketing than being number one on Google
· Learn about how search engine marketing can help you gain new insight on your customers and markets.
About the Speaker
Lisa Helminiak is a founding partner of Azul 7, a full-service branding and digital agency. She leads client strategy from customer acquisition and design through measurement strategies. She works with clients to ensure brand and communication project objectives are met through all media and creative applications. Lisa’s experience includes her role as Vice President of the Interactive group at Larsen Design + Interactive and the Director of Strategy at space150. Lisa has taught and lectured widely about interactive media. Her clients have included, 3M, Ameriprise Financial, American Express, Communications, General Mills, Target, Sun Country Airlines, and Microsoft.
Sponsored by Digital People
Meeting Specifics
Date and Time
Tuesday, May 5, 2009
5:00 to 5:30 p.m: Registration and Networking
5:30 to 5:45 p.m: Announcements and Introduction
5:45 to 6:30 p.m: Presentation
6:30 to 6:45 p.m: Questions & Answers
Location
Majors Sports Cafe
8301 Normandale Blvd
Minneapolis, MN 55437
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Cost
MN AMA & MIMA Members: $15
Non Members: $25
Register online here. Please note that all cancellations must be received at least 48 hours prior to the event to qualify for a refund and that all un-paid no-shows will be billed.