How Twitter Fits Into Today's Business
Julio Ojeda-Zapata, Pioneer Press technology editor and author of "Twitter Means Business"

Millions of Internet users have fallen in love with Twitter, "the micro-blogging" service, which lets them swap brief text "tweets." Now companies are even beginning to embrace the service to engage their customers, promote their products, and monitor what is being said about their brands. Given the passion and high profiles of "Twitterverse" denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with their customers. This is why it is so important for companies to get to know Twitter and utilize its capabilities. Embracing it can help a business thrive, but ignoring it could significantly impact the organization and their brand. 

Join us to hear Julio Ojeda-Zapata speak about his new book, Twitter Means Business, which offers dozens of business-world case studies on how Twitter has proven vital for an organization’s customer service, market research, worker collaboration, and more. As the author himself wrote: "Twitter might seem like the last place on the Internet any self-respecting company would want to do business…" "…It can be a trivial and childish realm, filled with blather about bodily functions, pet excrement, and what users had for breakfast, lunch, or dinner.  "Yet… the companies come. The reason: Twitter is on fire. Its users are a remarkably vocal, energetic crowd. More and more businesses want this energy to rub off on them and seek to generate some fireworks of their own as they discover their inner tweeters."

About the Speaker

Julio Ojeda-Zapata has been on the front lines of the Internet and computer revolutions as a syndicated newspaper columnist, editor, and award-winning writer for more than a decade. He is author of the hot-selling book Twitter Means Business, which documents how the Twitter social-networking service has become a vital tool for companies. Julio covers consumer technology for the St. Paul Pioneer Press, where he writes a weekly Tech Test Drive column and maintains his Your Tech Weblog.

Meeting Specifics

Date and Time

Tuesday, March 10, 2009
7:30 to 8 a.m. - Networking, Registration, Continental Breakfast

8 to 8:45 a.m. - Program

8:45 to 9 a.m. - Q & A

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Cost
Member $25
Guest $50
Student $15

Cancellations must be received 48 hours prior to the event to qualify for a refund.

Registration