Branding From the Product Out: How to Connect with Chinese Consumers
Kai Robert Worrell, president, Worrell Inc.
View the video from this presentation on YouTube
Chinese consumers use products and services that align with their identities, just like consumers throughout the world. Still, China’s economic growth and abundance of international cultural influences have created a huge variety of options from which Chinese consumers can choose. In our presentation, we will show you how to:
- Create emotional connections with Chinese consumers
- Leverage empathetic design
- Build a brand message through consistent and relevant storytelling
About the Speaker
Kai Robert Worrell is president of Worrell Inc. International. Founded in 1976, Worrell Inc. transforms businesses through intelligent product design. Known for their ability to forge authentic relationships, Worrell Inc. takes an interdisciplinary approach to product development, utilizing strategy, research, design and engineering.
Meeting Specifics
Date and Time
Thursday, July 17, 2008
6 - 6:30 p.m. - Registration/Networking/Light Appetizers
6:30 - 7:30 p.m. Presentation, including Q&A
Location
University of St. Thomas
201 Opus Hall
Minneapolis Campus
1000 LaSalle Avenue
Minneapolis, MN 55403
(612) 926-4000
Directions
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Cost
Member $35
Guest $60
Student $25
Cancellations must be received 48 hours prior to the event to qualify for a refund.
Registration
Registration is now closed but you can still sign-up at the door!