High Potential Leaders Have Strong Brands
Karl D. Speak, President, Brand Tool Box, Ltd.
How are you perceived inside your organization? Are you fully engaged in your job and your company’s business strategies? What is your relationship intelligence? How aligned are your values with your employer’s values? The answers to these questions can have a real impact on whether you are perceived as a high potential leader.
This exciting, upbeat presentation will introduce you to the concepts of authentic personal brand and how you can become a more effective leader by being more of who you are. Based on his best-selling book, Be Your Own Brand, Karl D. Speak will introduce participants to the principles of authentic personal brand as a new leadership skill. You will have an opportunity to learn a pragmatic process for developing your authentic personal brand as well as understand practical tips for applying these concepts to become perceived as a high potential leader.
What You’ll Learn
- A process to define a personal brand platform
- What it takes to build a strong personal brand
- How to use the power of alignment to become a high potential leader
Karl D. Speak is a global expert known for his pragmatic and unconventional approach to using brand as a leadership platform for gaining customer loyalty and employee engagement. Karl’s innovative work on personal brand and internal brand building has been implemented in companies across the globe. His best selling book, Be Your Own Brand is translated into 10 languages and has sold over 50,000 copies.
Through Brand Tool Box, the company he founded in 1984, Karl has implemented his contemporary approach to brand and internal brand building with a wide range of corporate clients. Clients such as 3M, BASF, BMW, Cabela’s, Cargill, EDMC, FedEx, Honeywell, Mosaic, Motorola, Securian, Skandia, SONY Corporation, St. Jude Medical, Syngenta, Target Corporation, The Scotts Company, Toro, and Walgreens have benefited from Karl’s consulting and internal brand-building programs. Karl holds a Masters Degree in Economics from the University of Minnesota. Karl has taught in the MBA programs at University of Minnesota, Saint Thomas University, and has been guest lecturer at University of Westminster in London, Capella University, ESADE University in Madrid, among others. He got his “real world” experience in numerous marketing and sales positions with Cargill, Schlitz Brewing Company, CPC International, and Control Data.
Date and Agenda
Tuesday, January 12, 2010
7:30 - 8:00 am Registration and Networking, Continental Breakfast
8:00 - 9:00 am Karl Speak, Program
9:00 - 9:15 am Questions
Cost
AMA Members: $20
Non-Members: $40
Students: $15
Registration
Location
University of St. Thomas
Opus Hall, Room #201
1000 LaSalle Avenue
Minneapolis, MN
651-962-4000
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