Marketing In Today’s Economy
Troy Thibodeau, Executive Vice President of Marketing and Client Development for Convey Compliance Systems
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“When economic times get tough, most pull back or go into hibernation until the economic thaw. But now is the best time to reexamine your marketing foundations and drive real change and growth.”
Today’s economy is unlike any seen in decades. Marketers are feeling the pinch, sales cycles are longer, and everyone is anxious about making decisions in this economic climate. How does your marketing approach change in an economic downturn? What types of messages will ring true with your prospects or customers now? How do you get them to focus on what you have to offer?
Kick off 2009 the right way. Join friends and colleagues at the MN AMA Marketing Mixer on January 27, 2009, to hear Troy Thibodeau discuss how to market in tight economic times. Troy is responsible for marketing strategies and programs designed to create a compelling brand experience for Convey in the marketplace. He has an extensive background in strategic marketing for technology and services organizations and has worked with both business-to-business and business-to-consumer marketing models.
Prior to joining Convey, Troy was a marketing leader for Concur, one of the world’s largest and fastest growing software-as-a-service companies. In addition, he has had proven leadership experiences with well respected business such as Honeywell, General Mills, and Price Waterhouse Coopers. Troy is a Certified Public Accountant, is Six Sigma certified, and holds an MBA from the University of Minnesota’s Carlson School of Management.
According to Troy, now more than ever, it’s critical to sharpen the fundamentals of solid marketing including to:
· Create compelling, unique positioning.
· Ideate creative ways to reach audiences in an extremely noisy environment.
· Make your brand stand for something compelling, unique and memorable.
· Demonstrate how every limited marketing dollar spent ties directly to top objectives of the organization.
· Create amazing foundation elements to serve as a springboard for success when markets improve.
By attending this presentation you will learn:
· How to differentiate and market your products/services in today’s market.
· What messaging works (or doesn’t work) in a down economy.
· The importance of focusing on value and demonstrable Marketing ROI in today’s marketplace.
Meeting Specifics
Cost
MN AMA Members: Free
Non-members: $20
Date & Time
Tuesday, January 27, 2009
6:00 pm - 9:00 pm
Event Venue
The Lookout Bar and Grill
8672 Pineview Lane North
Maple Grove, MN 55369
763-424-4365
www.lookoutbarandgrill.com
Free parking available.
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