Content Strategy and the Future of Marketing
Interactive Marketing and Social Media Series brought to you in partnership with the Minnesota Interactive Marketing Association (MIMA).
Kristina Halvorson, President, Brain Traffic
In today’s digital age, it is quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
What You Will Learn
- the practice of content strategy
- useful, actionable details your organization can take advantage of immediately
Presenter:
Kristina is widely recognized as one of the country’s leading web content strategists. For more than a decade, Kristina has led content projects for hundreds of websites across dozens of industries. She is a passionate advocate for web content strategy and speaks regularly on the topic to audiences around the country.
As president of Brain Traffic, Kristina oversees the agency’s three core service offerings: web content strategy, information architecture, and writing for websites. Brain Traffic content experts collaborate closely to make website content more useful, usable, consistent, and contextual.
Kristina is a past president of the Minnesota Interactive Marketing Association (MIMA), one of the country’s largest and most active IMAs. Her professional background includes marketing, sales, public relations, and playwriting. When she’s not running around the country trying to annihilate bad web copy, Kristina can be found in St. Paul, Minnesota, chasing after her two kids and enjoying the weather year-round.
In cooperation with the Minnesota Interactive Marketing Association, MN AMA will be presenting a series of events this spring focused on the area of interactive marketing and social media. Please join us to learn more about this rapidly growing area of marketing.
Thank you to our sponsor:
Meeting Specifics:
Date and Time:
Tuesday, June 23, 2009
5:00 p.m. to 5:30 p.m.: Registration and Networking
5:30 p.m. to 5:45 p.m.: Announcements and Introduction
5:45 p.m. to 6:30 p.m.: Presentation
6:30 p.m. to 6:45 p.m.: Questions & Answers
Location:
Majors Sports Cafe
8301 Normandale Blvd
Minneapolis, MN 55437
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Cost:
MN AMA & MIMA Members: $15
Non Members: $25
Please note that all cancellations must be received at least 48 hours prior to the event to qualify for a refund and that all no-shows will be billed.
Registration:
This event has been sold out and has now been closed