Social Media Bringing Change to Healthcare Marketing
Download an mp3 introduction!
Can you really shop for by-pass surgery the way you shop for a tie? Will the successful pharma practice of direct to consumer advertising work in other forms of healthcare? How can healthcare delivery practitioners prepare for consumer-driven selection? Marketers, advertisers, and PR professionals across the spectrum of healthcare will be impacted by these questions as social media pressures and opportunities come to healthcare. Websites like Thehealthcarescoop.com and Carol.com illustrate the dynamic social media marketing venues. Jim Poulter of Carol.com and Neil Chaffee of Thehealthcarescoop.com will engage in a conversation the role these and other social media will play in healthcare.
In addition, the web gives greater exposure given to the total healthcare experience, both good and bad, how will marketers be impacted by additional media coverage. Jodi Ritacca, former KSTP-TV medical reporter and now senior public relations specialist and media producer with HealthEast will provide her unique perspective having been on both sides of the marketing/communications spectrum.
This hour long panel is designed to be a lively exchange of ideas and interaction with AMA practitioners in the audience. The panel is moderated by AMA member and senior fellow of the Society for New Communications Research Albert Maruggi. It will be followed by a reception appetizers provided along with a cash bar. All AMA members are welcome to attend as part of your membership value. AMA members may also bring guests for a $25 fee.
Jodi Ritacca
Jodi Ritacca is a well-respected broadcast journalist with more than 25 years experience in Minneapolis/St. Paul, Denver and Nebraska. She's currently a senior public relations specialist and media producer for a health care organization. She's also host and producer of the nationally-award winning "Inside Health Care," moderator of Emmy-award winning webcasts involving live surgeries; and former medical correspondent of "Minnesota Ingredients." Ritacca has received numerous honors including two Emmys and the "Liberty Bell Award" from Nebraska's 13th Judicial District.
Albert Maruggi
Founder and president of Provident Partners
Host of the Marketing Edge podcast
Senior fellow for the Society of New Communications Research
Albert Maruggi has spent his 25 year career in communications working in broadcast journalism, national politics, corporate marketing, and venture capital. In the 1980s Maruggi worked as a radio and television journalist in markets across the Midwest. He moved to politics when he became a press secretary for a Congressman from Nebraska and then the press secretary for the Republican National Committee during the 1988 president election cycle. He served as a communications senior staff member for presidential cabinet members in the Bush '41 Administration. He's also held several upper-level corporate marketing and communications positions.
Now he's putting all of that experience together as the leader of his own marketing firm, providing services ranging from public relations strategy to social media consulting to audio and video production. Maruggi has developed a keen sense of the impact new media are having on marketing, communication and business in general. From the technical aspects of recording and production to the strategic elements of new-media marketing, Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement.
Maruggi launched Provident Partners' own podcast, the Marketing Edge, in February 2005. The firm has built a solid audience for its own podcast and has put its continually developing knowledge of new media to use for many of its clients. From business consultants to software developers, publishers to governors, Provident Partners has used social media to break ground and achieve business goals.
Neil Chaffee
Vice President, Market Development
Consumer Aware
Neil Chaffee, co-founder and vice president, market development, Consumer Aware, is an advocate for health-care consumerism, engaging health plans, providers, employers and policy makers to view healthcare from the consumer's perspective and defining and developing innovative transparency tools that consumers find truly useful and engaging. He was a lead architect for the Healthcare Scoop, a nationally recognized website that invites consumers to read and share actual healthcare experiences. He also has conducted extensive consumer research to understand and confirm consumer needs, and collaborated with healthcare providers to design and develop next-generation information tools from the consumer's point-of-view.
A Minnesota native, he graduated from Carleton College and pursued a Master of Public Affairs, with concentrations in health-care policy and non-profit management, from the Hubert H. Humphrey Institute of Public Affairs at the University of Minnesota. He has had extensive national healthcare management experience a health plan executive, consultant and entrepreneur.
Meeting Specifics
Date & Time
Tuesday, May 20, 2008
4 - 7 p.m.
Cost:
MN AMA Members and Students: Free
Non Members: $25
Location:
Pool and Yacht Club
1600 Lilydale Road
Lilydale, MN 55118
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Registration:
https://ssl.arcstone.com/nonprofitsolutions/oer2/index.cfm?org_id=105