Big Ideas 2010: The Straight Story of What’s Up, Right Now
Meg Finn and Hillary Plank, Iconoculture
What’s the big picture roundup in the marketplace today, across categories and demographics? Iconoculture cuts through the chatter and distills the overload to identify the broad, but essential, consumer themes and shifts all businesses need to know for 2010. No matter which marketing discipline you represent, this presentation covers domestic shifts you can’t afford to miss. Join Iconoculture’s Meg Finn and Hillary Plank for this must-attend morning meeting and walk away with a high level understanding of how consumers are adapting to the game-changers of the new reality.
What You’ll Learn
- How to identify the top consumer trends shifting and shaping consumer mindsets in the new economy
- Recognize how these trends have developed over time and how their evolution taps into a bigger story
- Understand the significant values that will drive consumer behavior in 2010 and what that means for developing compelling marketing messages moving forward
Iconoculture is a leading global consumer research and advisory company providing comprehensive consumer insights to help marketers understand what’s going on with consumers, why it’s happening, where it’s heading, and what it means for business. With the industry’s largest consumer strategist team, Iconoculture integrates consumer information from multiple data sources and combines it with expert analysis and interpretation. Since 1992, they’ve been working with big brands, global firms, agency powerhouses, and savvy start-ups.
Meg Finn is a strategic translator of food and beverage trends, with a specialized focus on beverages, adult beverages and confectionery. A smart, savvy marketer with rich, nuanced understanding of Millennial markets and consumer decision-making, Meg helps clients leverage marketing dish and consumer insights for better branding and positioning, new product development and more effective communications strategies. She holds a BSB from the Carlson School of Management at the University of Minnesota.
Hillary Plank is a consumer trend expert on younger and older Boomers, moms, sustainable/green energy and technology, sustainable consumers and Asian American consumers, across all categories. A former PR pro with front-line experience at scrappy startups and national firms, Hillary helps brands zero in on what matters to consumers (quality! performance!) while identifying marketable values inherent to the core value proposition. She holds an MA in Strategic Communication from the University of Minnesota and a BA in English, Art History and Asian Studies from St. Olaf College.
Date and Agenda
Tuesday, February 9, 2010
7:30 am – 8:00 am Registration
8:00 am – 9:00 am Presentation
9:00 – 9:30 am Q&A and Networking
Cost
Members $25
Nonmembers $50
Students $15
Registration
Location
University of St. Thomas
1000 LaSalle Avenue
Minneapolis, MN
651-962-4000
Directions