From Snoopy to SpongeBob
How Mall of America Brought Nickelodeon to the World’s Largest Indoor Amusement Park
Jill Renslow, Associate Director, Retail Marketing, Mall of America

When it is time to consider a new amusement park brand after 15 years with the world’s most famous beagle and his friends, it’s a job you take seriously. Jill Renslow will share the strategy behind the decision to move to a new partnership, the criteria they developed and how they found the right fit for the Mall and the families that visit to create a truly unique experience. You’ll get a sneak peek at what’s to come when the new Nickelodeon Universe opens in the spring of 2008.

What to Expect

Jill Renslow will address the following questions:
• What were the options at the outset?
• What were some of the considerations?
• Why Nickelodeon?
• What are the challenges of building the world’s largest exclusive Nickelodeon amusement park?
• What are the new rides and attractions?

About Jill Renslow

Jill Renslow is the Associate Director of Retail Marketing at Mall of America. Starting at the Mall over ten years ago, Jill began her career in event marketing coordinating hundreds of events with various celebrities, musical artists and touring shows. After a couple years of event life, Jill moved on to retail marketing and advertising where she has been involved with numerous advertising campaigns, media segments, fashion productions, trend analysis, retail enhancements, brand research projects and developments with the phase II expansion.

About Mall of America

Mall of America is the nation's largest retail and entertainment complex. The 4.2 million square foot complex is home to more than 520 world-class shops; the nation's largest indoor family amusement park; Underwater Adventures® Aquarium, a 1.2 million gallon walk-through aquarium; a 14-screen movie theater and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul

Meeting Specifics

Date and Time

Tuesday December 11, 2007
7:30-8:00 AM:  Registration & Networking
8:00-9:00 AM:  Program
9:00-9:30 AM:  Q&A / Meet the Speaker

Cost
Member $25
Guest $50
Student $15
(walk-ins add $10 to the prices above)

Location
*Please Note New Venue. Ifyou arrive prior to 8am, you will need to park on the west side of the Mall*
Executive Center - Level 4, Mall of America
Directions 

Registration

Register online here.