October 11 – 13, 2009
Sunday, October 11, 9:00 am to 8:00 pm
Monday, October 12, 7:30 am to 6:00 pm
Tuesday, October 13, 7:15 am to 12:00 noon
Join communicators from Chicago to Hawaii as the International Association of Business Communicators (IABC) hosts its regional conference at the historic Renaissance Depot Hotel in Minneapolis from Oct. 11-13!
AMA members are eligible to register for this conference at the "member rate" of just $395. Just select "Member" under Registration Type (IABC will cross-check to ensure all member registrations are members of IABC or AMA). Register online and learn more.
Speakers include experts from leading firms, including General Mills, the HOK architecture firm, Siemens PLM Software, Aon Consulting, Microsoft, Best Buy, the Mayo Clinic and VW Credit.
What to Expect – Sessions Include:
- Why Twitter Matters: Lessons Learned in Company Branding, Kristin Graham, senior director, Employee Communication, Branding & Engagement, Expedia, Inc.
- Leading With Trust, Tracy Finneman, marketing manager, North Dakota Department of Commerce
- The Carrot Principle: Recognition Changes Everything, Chris Kendrick, O.C. Tanner Company
- Communicator 2020, D. Mark Schumann, ABC, managing principal, Towers Perrin
- Best Buy’s @15 Portal: A Case Study in Building an Online Community, Paul Wharton, Larsen Design and Tim Showalter-Loch, Best Buy Company
- Lessons in Integrated PR: Launching an Online Service, Mayo Clinic
- Engaging Employees, Despite the Obstacles, Alison Davis, president, Davis & Company, Inc.
What You Will Learn:
- Learn how to leverage social media tools like Twitter for company branding
- How to stop telling and start involving your audiences
- Lessons in integrated PR in launching an online service
“We offer communicators the tools and resources to hone their skills in an ever-changing environment. Just as importantly, the Pacific Plains Region Exchange Conference offers all of this at a reasonable cost in a tough economic climate. It’s a great value,” said Steve Kuyatt, PPR region director and principal of SJK Communications.
The 2009 Exchange Conference will be held at the historic Renaissance Depot Hotel in Minneapolis.
Registration information
The Depot Hotel Minneapolis
225 South 3rd Street
Minneapolis, MN 55401
Parking available for $6.00 at the hotel.