BOARD HISTORY:
N/A
YOUR COMPANY NAME AND TITLE:
Carlson Marketing Worldwide
Brand Planner
DAY JOB:
Turning trends and customer research into insights that drive the promise and personality of a client’s brand and the future of their business.
REASON I JOINED THE AMA:
Fascinating people and great opportunities to learn, contribute, collaborate and network.
FEW OF MY COLLEAGUES KNOW...
If I wasn’t in marketing, I’d want to be an architect…or a contributing photographer for Vogue.
ADVENTURES IN MARKETING:
From customer loyalty and employee engagement strategies to brand development and marketing strategy for corporate health & wellness, there has been no shortage of adventures. All have helped to build my career story that has led me into Brand Planning, where I get to ask WHY and dig to find answers and insights.