Jason Bakker, Director of Marketing, Campus Media Group
Jason writes, “I am totally excited to be sharing my experiences and opinions on college marketing with readers of Ypulse. Ypulse.com is a niche site for all involved in youth marketing, youth trends, and youth news. My monthly post throughout 2009 will help readers of their "campus channel" gain a bit more insight into reaching the college crowd with relevant and meaningful marketing.”
Chris Schermer, President, Schermer Kuehl
Schermer Kuehl, the agency of record for Best Buy's small business and corporate gift card marketing programs, has launched a new integrated campaign to promote Best Buy's Professional Series products and Geek Squad services to small businesses. The national campaign, entitled "Be the One", promises businesses the right products that always work right, and features business-class technology from manufacturers such as HP, Microsoft and other brands.
The campaign, which broke January 18 and is scheduled to run throughout 2009, is running offline in the Wall Street Journal and online in regional businesses-related websites and online publications. Schermer Kuehl was responsible for the campaign's communications strategy, media planning, and creative.
Chris Schermer, President, Schermer Kuehl
Schermer Kuehl (SK) has been named one of BtoB Magazine’s 2008 Top Agencies in the United States. SK is one of only three Twin Cities agencies on the list, which includes Carlson Marketing and Martin Williams.
Agencies are considered for the honor based on growth, new client acquisition and service expansion. SK scored high in each area, with the addition of Best Buy For Business, Stratasys, Ceridian and Compellent as new clients.
Dominic Fong would like to give Kudos to the following MN AMA members:
Kim Verros, President Elect 2008
It was absolutely wonderful to work with Kim on last year's annual conference. She is very knowledgeable, an excellent communicator, and has been a great mentor to folks like me who just started volunteering at the MN AMA. I look forward to working with her and Signe again on this year's conference.
Kristi Kottschade, Market Research Extraordinaire and our very own Interchange Editor
I really think that she deserves a lot of credit for handling the Interchange by herself for such a long time. Kristi is a true professional and knows her craft in marketing research. She gave me a lot of valuable feedback and insights on survey development.
Ken Boyd would like to give Kudos to Kelley Loughrey
I would like to nominate Kelley Loughrey as an outstanding member. She did such a great job on the annual conference. Much of the work was unseen and unrecognized. Because she took on the role of both president and annual conference VP she went far beyond the role of a member, or that of a board member. She is certainly an unsung hero.
