Customer Retention—What Are You Doing Right?

In May the Chief Marketing Officer Council released results from a study on customer retention that revealed 51.9% of the participants—450 CMOs worldwide representing 19 leading international brands—say they have poor, little or no knowledge of their customers. (See graph)  Learn more about the CMO Council survey.

We became curious.

Are you in the “green” when it comes to customer retention?

Find out by taking a short quiz about customer retention. It should take about 5 minutes to complete.

Take the quiz now!

Opt-in at the end of the quiz and you’ll get scored results letting you know what you’re doing right.

Plus, you’ll see how you compare with other companies and industries. Aggregate results from the quiz will be published by the AMA Minnesota Chapter in the coming months.

Take the quiz now!

As participants take the quiz, real time results will be available. To see these, visit the Deliberate Speed Marketing website. The AMA Minnesota Chapter is partnering with Beth Fischer, PRC, of The TCI Group and Elise Schadauer of Misaki Marketing Communications to learn more about the state of customer retention in Minnesota. Learn more about how Beth and Elise developed the quiz.

Take the quiz now! Get your score and know what you’re doing right!