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Event Description A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations. Join keynote speaker Mollie Young, Founding Principal of Nametag International - a global naming and brand strategy firm, and Casey Carlson, Vice President of Market
Mollie Young is the co-founder of Nametag International, and she is the presenter at MNAMA's August 11 event. Here she answers five of our questions about the brand naming process while providing insight into Nametag International's knowledgeable approach to this evolving field.